A No-Nonsense, Step-by-Step Brand Positioning, Marketing, and Business Success Program

Grow Your Business With Clarity & Velocity.

By uncovering what makes you
The First, The Best or The Only.

Whether you’re turning a part-time gig into a full-time business, taking an existing company to new heights, or just starting out; Build To Rock can help. This eight-week, step-by-step, no-nonsense online program provides the vital elements needed for you to succeed with confidence in today's crowded market place.

(Yes, even if you are not a marketing expert!)

Get Access

This is the best brand positioning and business success program I have ever experienced. Period. Had the Build To Rock step-by-step System been available 20 years ago, I would not have had to learn it the hard way.

Gilles Prepoint-- Founder of Uhumanea Consulting

Hi! I'm Isabelle

I am a Brand Differentiation Catalyst and I help heart-centered business owners to build impactful brands, businesses and lives by becoming The First, The Best or The Only.

In other words, I help businesses uncover and effectively communicate what makes them unique and irresistible. so their ideal clients say: I would be a fool to do business with anyone else but you; regardless of price or circumstances.

I am known as the "Simon Cowell" of brand positioning and business success and I choose to see this as a huge compliment. This guy sure knows how to spot, position and catapult talent forward --- I am however way more fashionable and a hell of a lot friendlier!

A little about me:
In the past 25 years, I’ve created a 7-figure branding agency, as well as a 7-figure strategy, positioning and coaching business. I’ve produced and hosted the most loved Branding Online TV Show called LeapTV.com. I’ve worked with small local inspiring clients and large iconic brands like A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, TEDx, and HSBC just to name a few. I was voted one of North America’s Top Business Influencers and have won Entrepreneur of The Year at the age of 31. I am also a two-time TEDx Speaker with over 3 Million views.

Having said that:

Success often comes with steep learning curves. Oh yes! I have been through my fair share of difficult-to-swallow failures and clipping economic downturns that required me to re-invent and re-position myself and my brand to continually BE and STAY: The First, The Best or The Only.

And, in my 25+ years in business, I’ve also done this successfully with hundreds of entrepreneurs and thought leaders around the world --- by helping them step out of the best-kept secret closet and fully step into positioning and delivering their services with confidence.

Let me tell you, I so wish there would have been a step-by-step program like Build To Rock at the time to help me. It would have saved me countless hours, a lot of grief, and costly mistakes. Which is exactly why I have created Build To Rock.

Because positioning can make or break your business. Period. Positioning is to your business what a heartbeat is to the human body and that is true for any business, big or small.

The problem is:

Very few business owners understand what positioning is and how to leverage its power, and very few prioritize working on their positioning and that is very costly. If people knew how much money is lost or left on the table due to poor positioning, doing this work would become a CODE RED. Let's put it this way, poor positioning is DEADLY. People can’t say YES to you if they don’t know you exist or are confused. People can’t say YES to you if they’re not convinced that your brand is the best option for them.

I believe that becoming a powerhouse business owner is one of the most enjoyable and rewarding journeys ever! Developing positioning skills and business instincts is of course serious stuff, but it doesn’t have to be boring or worse, eat you alive!

With the right learning program bursting with practical strategies and resources, you too can put smiles on your customers’ faces while simultaneously putting a healthy profit into your bank account. Now, that sounds like a perfect way to have your cake and eat it too!

If you feel like there are nearly not enough hours in a day to put out fires, let alone work on clarifying what makes your brand the #1 choice in the eyes of your ideal clients. If you feel like there is not enough time to plan for growing your business. If you feel like weekends and holidays are a myth. If you feel like you have to discount your prices to get business because your clients don’t “GET” the value you provide. If you feel like what you do is so much better than your competitors, but you don’t know how to clearly communicate your "competitive edge" in a way that inspires your ideal clients to say YES to you...


If you want to get more of what truly matters done while having more fun. If you want to attract clients that will gladly pay you what you are worth. If you want to finally have an organized, effective and consistent sales process AND if you want to increase your revenue and impact while enjoying more time off...


Sadly, the small business owner community has been underserved for years. There aren’t many qualified resources to turn to for valid strategies and implementation help on how to start and run a profitable and fun business. And the few credible sources that do exist are, well, like nails on a chalk board and un-inspiring to learn and implement with momentum.


I wanted to merge the fun with the financials, the creative with the business, and the ease with the marketing. My comprehensive program is the business and brand partner you’ve always wanted to help you build and grow your business while having fun doing it!


The difference between the right positioning and the almost right positioning is the difference between lightning and a lightning bug.

— And at Build to Rock, we're on a mission to create lightning —

What is Build To Rock?

Build To Rock™ is a no-nonsense brand positioning and business success program for smart business owners like you; designed to help you uncover and clearly communicate what makes you different and why prospects and clients should choose YOU over anyone else --- regardless of price.

The ultimate outcome of the Build To Rock System is to help you get out of the best-kept secret closet and consistently position yourself and your brand as The #1 Choice so your ideal clients can more easily find you and so they are compelled to choose YOU over anyone else. Period.

The Build To Rock Program is designed to help & empower you in 4 key areas of success:


Focus & Time Management

To help you implement a few simple yet pivotal strategies to decrease overwhelm and increase productivity so you can grow your business with more fulfillment and impact.


Differentiation & Brand Positioning

To help you uncover what makes you the first, the best or the only and how to most effectively communicate your competitive edge so your ideal clients say, Where have you been all my life?'


Marketing & Social Media

To help you create an inspiring client attraction strategy that you will love to implement so you can get out of the best-kept secret closet to impact more people while having fun doing it!


Business Growth Aspiration & Action Plan

To help you prioritize your actions so you can experience peace of mind by knowing that you’re getting the right things done, in the right order to help you reach your aspirational and practical goals.

With Build To Rock, you will:


Get crystal clear about who you are as a brand, where you are going, what problems you solve, and why your ideal clients should choose YOU over anyone else; regardless of price.


Truly understand who your ideal clients are and how to effectively position your brand as their #1 Choice as well as create an outstanding sales process and impactful customer experience to differentiate yourself so your clients can help you grow your business by becoming your best brand advocates.


Develop an inspiring marketing action plan designed to create a waiting list of clients who believe and value what you offer and can't wait to work with you and experience your genius.

If you are starting a business:
​This step-by-step online program will help you set up right the first time. Helping you avoid the costly mistakes that most business owners fall into in the start-up phase.

If you are taking an existing company to new heights:
Build to Rock will help you up level your ability to communicate, sell and serve so you can stay profitable and purposeful in any economy. You will learn what you need to STOP, START, and KEEP doing to take your business and brand to new heights.

Uncover the power of knowing what makes you The #1 Choice in the eyes of your ideal clients.

+ 8 Pivotal Modules

+ Engaging Video Trainings

+ Done-For You Templates

+ Messaging & Positioning Worksheets

+ VIP Private Facebook Group Support

+ Advanced Tutorials & Resources

Are you ready to rock?

Let's do this!

Get Access

The Build to Rock System has been a total game-changer for the success of my company and my growth as an entrepreneur. I have increased my revenue 16-fold, going from $3,000 to $50,000/month and have grown my team from 2 to 14 employees in a very short amount of time. I can't thank Isabelle and the Build To Rock coaching team enough for that.

John Waldo -- Spice Management Group

Here is exactly what you'll get:

The ultimate outcome of the Build To Rock System is to help you consistently position yourself and your brand as The #1 Choice so your ideal clients can more easily find you and so they are compelled to choose YOU over anyone else. Period.

The Build To Rock System includes:


This is your starting place. Before we can move on to optimize your business – we need to solidify your foundation. And that means assessing your BRAND DNA from the inside out. In this module, you'll learn what branding is, and what branding is NOT by debunking a few branding myths that are slowing down your growth. This is important because without clearly understanding what branding is – you’ll never create a powerful one. You'll also get crystal clear about your unique brand foundation. Doing so will ensure you attract clients you love working with, and who love working with you. Build To Rock is like having a business coach and a brand strategist at your fingertips.

Imagine…no matter what happens in the world…recession, market crashes…YOU’RE solid. In fact, your business is growing! That is what this first step in your journey is all about!


This is where you nail down your “COMPETITIVE EDGE"…also known as your X-Factor so you can clearly communicate why someone should choose to work with you (instead of with someone else…even if that someone else is cheaper).

You’ll also nail down your brand promise (which is your measurable accountability) so you can feel a sense of peace about finally knowing and understanding what you’re offering and why people should care. Once you do this and put a plan in place to clearly communicate it – you’ll have a whole lot of your potential clients also caring about what you do – and wanting to do more business with you. One of the issues business owners have is they don’t clarify the No. 1 Problem they solve. Without this in place, it is hard to make it a no-brainer for people to line-up to work with you and refer you.


This is the module where you get to choose who you want to work with and who you are meant to help and impact. You’ll create an inspiring Elevator Pitch so you can finally look forward to answering the normally dreaded question: So, what do you do and what makes you different? You’ll also develop a clear profile of your primary and secondary ideal client so you know exactly who they are and how to magnetize them to you…’cause knowing that gives you a huge competitive advantage.


This is where you will learn how to develop an effective sales funnel to help you effortlessly increase engagement and sales. You will craft and implement the 8 key stages of your promise delivery system – to help you create brand consistency by peppering a lot of wow and delight before, during & after a sale so you can literally transform your clients into raving, loyal fans.


So many programs are a fire hose of information – without space or time to pause, reflect and integrate. That is why this step is critical. Take the time to do the work. Building a brand and a business that rocks is not a rat race. Catch up on or review prior modules. Complete homework from each module. Listen, watch, and read some of the extra resources provided in each module - they are gems!


This is where you learn and implement the LeapZone Elevator Process, which is a simple process to give you an opportunity to better how you deliver your genius. The experience that you provide is equally if not more important than what you are delivering….and understanding that is worth money in the bank.



Imagine knowing exactly what your top objectives are for the next 12 months and having a clear plan of action (quarter by quarter, week by week, day by day) to get there. Picture this: It’s 5 o’clock. You're at the end of your workday and you’re feeling proud of yourself! You're feeling like you’ve accomplished what truly matters today, and you feel like you’re doing what you’re supposed to be doing (instead of feeling overwhelmed and always behind)!



Create and implement your very own one Page Marketing Plan so you can serve and impact more people and eliminate business lulls. Learn to put a few key things on auto-pilot to give you more time to do what you really love. Learn many smart, low to no cost, highly effective marketing and social media ideas to help you nurture your clients and prospects and stay top-of-mind so you can create KNOW, LIKE and TRUST. No one will buy from you if they don’t know you. No one will buy from you if they don’t like you. And no one will ever buy from you if they don’t trust you. How you stay top-of-mind is extremely important to your growth and to the stability of your business.

I've had my company for 8 years when I met Isabelle. I was almost ready to shut my doors and look for a job. Now I've tripled my revenue and I'm doing the kind of creative work I've always wanted to. My clients love me and they love my work. And the kicker ? I now take 6 weeks vacation every year! My life totally rocks.
I should have done this program sooner!

Danielle Turner -- Velvet Pumpkin Productions

Ok, let's review what you will be getting by enrolling in Build To Rock:

  • The 8 Powerful & Engaging Build To Rock Video Training Modules
    To learn how to create a solid Genius-Based Business Architecture and Brand Foundation so you can finally get paid what you are worth.
  • The Evolve Your Brand Lifetime Access Package
    • Lifetime Access to the Training Videos and Membership Site.
    • Lifetime Access to the Private Facebook Forum for support.
    • Advanced Tools & Training Resources to constantly help you grow.
    • Progress Tracker to maximize your results.
  • The Double Your Efficiency System
    This system will help you organize yourself so you can get more done in less time and actually feel satisfied with what you’ve accomplished at the end of your day.
  • Done-For-You Resources
    Helps you get it done faster and demolish the learning curve.
    • Over 20 Easy-to-Use Worksheets and Templates.
    • A Simple and Effective ONE Page Marketing Plan.
    • An Easy-to-Implement Sales Process Road Map.
    • 12-Month and 3-Month Strategic Planners.
    • 12 eMail Templates that will get you more clients and save you hours a day!
    • A Fail-Proof Proposal & Service Agreement Template to get people to see the value that you provide.
    • A Service Agreement Template that will position you as a rockstar
    • Cost-Effective and Innovative Marketing Ideas to get you out of the best-kept secret closet.

Now, that's a whole lot of awesome to get you clear & confident!

Here's a thank you letter from one of my Build To Rock Graduates:

Jennifer wrote me shortly after graduating Build To Rock. She said:

"Dear Isabelle, things are amazing for us since Build To Rock! Before we started the program, Anthony and I were working REALLY hard for very little money. Now, we’re happy to report that we’ve more than quadrupled our revenue doing what we love. We’re finally paid what we’re worth, and you’re gonna love this Isabelle…we now take 5 weeks vacation every year!!! Thank you for creating this gem of a program, it should be a pre-requisite for everyone in business!. We will be forever grateful."

The cool thing? I spoke to Jennifer & Anthony shortly after and they now have a multi-6 figure business, and they are really becoming a known “Power Couple” in their field.

Now, my question to you is:
Are you ready for that kind of success?

So, what's the investment?

The ultimate outcome of the Build To Rock System is to help you consistently position yourself and your brand as The #1 Choice so your ideal clients are compelled to choose YOU over anyone else. Period. Now, I could craft your entire positioning architecture – BUT, it’s much better to educate you on how to do it for yourself so you can “rinse & repeat” on your own as you grow your business year after year. "Give a person a fish, feed for a day. Teach a person to fish, feed for a lifetime.”

Build To Rock will be the best and only brand positioning program you’ll ever need.
After Build To Rock, the branding, marketing and business building mystery will be lifted.

Now, let’s talk about the investment.
Some people prefer to work one-on-one versus engaging in self-paced learning from an online program. My private consulting rate, where I personally guide you through the theory and strategy of building a genius-based brand architecture and positioning that rocks, starts with a 2-day private retreat. My team and I literally look under the hood of your business and coach you on your fundamental branding and business strategy. We roll our sleeves up and craft your X-Factor and brand foundation with you. We help you create new sources of revenue, new innovations and, of course, hold your hand during the implementation process and continue to coach you for at least 12 months. The investment for this type of one-on-one process starts at $50,000.

Now, the tuition for the Build To Rock Program is much much less as our goal with this program was to make it accessible to the majority of small business owners ready to take action. Build To Rock gives you access to my team of coaches via our Private Facebook Forum to get the help and guidance that you need to build your brand and business while having fun doing it.

So, for a lifetime access to the 8 Module Build To Rock System with lifetime access to the Private Facebook Forum for support, as well as the Advanced Tools & Training Resources, the tuition is 50% off for a limited time:


(or 6 easy payments of $297)

Regular Tuition: $3,500

Similar program at Harvard: $250,000

Tangible results & successes from Build To Rock Graduates

Ready to rock?

Are you where you thought you would be with your business?

Like you, I’m an entrepreneur who knows just how challenging and rewarding it is to build your own business from the ground up. It’s demanding work, and I love it. 

Let me ask you this:

Are you where you thought you would be with your business or are you feeling like your business is plateauing, or worse, eating you alive? Or maybe you are thinking of starting your own business and want to avoid the most common mistakes and start your business on the right foot!

I started my first business at 21 years old because I simply did not see myself working for someone else. Through lots of hard work, trial-and-error, and costly mistakes, my business is thriving and I am totally enjoying the ride. As a two-time TEDx speaker, host of LeapTV.com, one of North America’s Top Business Influencers, Entrepreneur of the year winner at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing, my sole purpose as a brand builder and business performance catalyst is to empower change and growth. I have had the opportunity to help hundreds of business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC just to name a few.

Over the years, I’ve learned a lot about building businesses that get attention, operate smoothly, and earn the loyalty of raving fans and I have come to realize with 100% certainty that most (if not all) business owners start their own business because they want more freedom, more flexibility, and the ability to make more money while being able to do it their own way.

But...often, that's not quite how it happens. After a few years, sometimes even just a few months, the reality is that most business owners feel totally overwhelmed, over-worked and under-valued, which is not a fun combination AND a far cry from their original vision wouldn’t you say?

Here’s the brutal fact.
Most people are really good at their craft (they are great graphic designers, photographers, bookkeepers, pie bakers, cabinet makers)...but, what they don’t know is how to create the right business architecture to allow them to create the freedom, the flexibility, and the cash flow they have been craving all along.

How do I know that?
Well, because I have been there. Years ago, I was at a place in my business where…believe it or not…it was easier to work 7 days a week than take one single day off over the weekend (let alone an entire week vacation). There was just way too much to do, accomplish, deliver, etc...and I thought to myself: THIS IS NOT RIGHT…THERE HAS TO BE A BETTER WAY! It is not sustainable and absolutely unacceptable. I have a strong passion for traveling and exploring the world….and that way of operating was simply not working for me at all.

I totally broke down. I was so fed up of feeling like a slave to my own business, the very business that was supposed to give me more freedom. I stepped off of the hamster wheel and I took a good, hard look “under the hood”. Basically, I locked myself in a room with my business partner for a whole week and wrote all over the walls. What was working well, what was not working well, and what was missing for us to build a business that was engineered to create outstanding results AND allow us the freedom to enjoy life NOW...not in five years!

The results?
You'll be surprised as to what I discovered through my misery and you won't believe how simple yet powerful the shifts are to implement. As a result, we quickly transformed our business architecture and propelled ourselves to a seven figure, highly profitable business. We attracted amazing clients and went from working seven days a week to taking 12 weeks off per year...And the kicker? We had fun doing it! And if I can do it, you totally can too.

See, building a profitable business takes a lot more than talent, a good idea, and a cool logo. It takes the right ingredients implemented in the right order to create the architecture that will best suit you and the lifestyle you want.

And that's what Build To Rock is all about. An intelligent, step-by-step brand foundation and business building system to help business owners build the business architecture and system automation needed to finally generate the freedom, flexibility and profitability that they were meant to create in the first place.

There is a method to this madness and I can't wait to share it with you. My team and I have worked tirelessly on this program for the better part of a year. We’ve done the research, conducted the interviews, analyzed the trends, and—most enjoyably—designed all the material from scratch. We merged 25+ years of keen entrepreneurial know-how with profitable business practices. It’s the most complete program you’ll find (we’ve looked).

Build To Rock is a total game changer!

And most graduates say we totally under charge for this program AND they should have done this work sooner!

The sooner you start, the sooner you will enjoy the results!

Build To Rock

— Satisfaction Guarantee —

Like all entrepreneurs, you probably have taken a fair number of risks in your life. So we thought we’d remove one from the equation by making our program risk-free.

We are 100% committed to giving you the tools, strategies and process that set you up for more clarity, pivotal shifts, momentum, and profit. We know that if you participate fully and make a diligent effort to use the strategies and tools in this program - you will make back the cost of this program and so much more.

If you’re not experiencing relief and results, we will make sure that you get extra support from our team to help you get there. That's how committed we are to your success, and that’s why we guarantee that our program will rock your business when you do the work and implement the system. If you do the program assignments, ask for support, implement and you still don’t see a return on your efforts, then simply let us know within 60 days from the start date of the program and we’ll be happy to return your investment, less a $125 processing fee.

Alright! It's time to make it happen!

There’s never been a better time to start or to renovate your business. And there’s never been a better resource to help you get it done and get it done right. Are you ready to rock? Good! 'Cause we're in the mood to help you kick some serious business butt!

At Build To Rock™, we believe that all business owners deserve access to the same strategies and "know-how" as larger businesses do, to grow their business with more ease, more consistency, and
more profitability — while having a blast doing it.

We want more of you to come into existence and rock this beautiful world of ours. Seize this opportunity to become the best that you can be. Don’t just labor to avoid failure; work smart to create the impact, freedom and revenue that you've always wanted. Don't play not to lose, play to win!

We’re rooting for you at every turn.


Isabelle & the Build To Rock Team!

You have two options:

Ignore Build To Rock and keep doing what you’re doing.

There is a 97% chance that you are working way too hard for way too little money. You could continue dreaming about all the potential money and freedom you could generate for yourself through your business, but until you uncover your money-generating edge, it will most likely stay a dream instead of a reality.

Make a small risk-free investment in yourself and your business.

Learn step-by-step how to build a Brand Foundation and Architecture for a thriving business from someone who's successfully done it hundreds of times. Leverage my pivotal tips, templates, and strategies so you can effectively differentiate yourself and increase profit while experiencing more freedom, flexibility, and fun, doing something you love.

I've more than tripled my monthly coaching fees and filled my coaching practice with organizations that are paying me over $10,000 a month to work with me. The right positioning made all the difference in the world!

Kat O'Sullivan

We've got A's for your Q's

Q. Who is this program for?

This program is for business owners who want to create more impact, elevate their brand and grow their business by attracting and working with clients who truly understand and value their genius.

Q. What exactly will I be working on?

You'll get crystal clear about who you are as a brand, where you are going, what problem you solve, and why your ideal customers should choose YOU over anyone else. You'll clarify and implement the Vital Branding Ingredients that are needed to help you grow with more ease and confidence.

You'll go deep on who you are really meant to work with so you can become an ideal client magnet. You'll uncover your secret sauce and learn how to communicate it in a way that positions your brand as The #1 Choice for your ideal clients. You'll organize your Customer Experience Journey and craft your entire Promise Delivery System (each touchpoint before, during and after a sale).

You'll create your Growth Action Plan from 5-year vision to 7-day action plan and you'll create an inspiring Marketing Action Plan to get out of the best-kept secret closet on and offline.

Q. Will the tools, templates and strategies you teach in the Build To Rock System work for me and my industry too?

YES. Whether you have a brick and mortar business, you're a coach looking to get more clients at premium fees, a graphic designer looking to get rid of the feast and famine cycle, or a bookkeeper looking to organize and nail down a sales process and raise your rates; if you're a real estate agent, event planner, consultant, designer, mompreneur, solopreneur, or any-kind-of-preneur - the tools, templates and strategies in the Build To Rock System will absolutely work for you as they are foundational.

Q. What if I want one-on-one help? Can I work privately with a one-on-one coach?

ABSOLUTELY! If at anytime you want private, one-on-one assistance, you'll be able to purchase some discounted one-on-one coaching sessions. We are here to help you succeed and sometimes, a little one-on-one coaching goes a long way.

Q. When do I get access to the system?

You get instant access when you enroll, with material and instructions to get started. There are eight modules in this system delivered one module per week. Each module includes step-by-step training via multiple formats to suit your learning style.

Q. Can I get the whole system at once?

The quick and dirty answer to this question is no. We love keeners and would love to give you all the information up front, but that would not be doing you a favor. The Build To Rock system and experience has been created so that the lessons and exercises are released to you on a weekly basis to allow you the necessary time to learn and implement as you go. A steady pace of receiving the modules in a specific order and taking action sets you up for the best results in the long run. And, once you complete the full Build To Rock system you do become a lifetime member with access to all the material, all the time, as long as the system exists!

Q. I've purchased a few online programs in the past and they did nothing for me. In fact, I lost money. Why would this one work for me now?

First, I am happy to say that it's impossible to lose money with Build To Rock because we have the most incredible money-back guarantee on the planet! We know that if you make a diligent effort to use just a few strategies and tools in this program - you will make back the tuition of this program and much more. Having said that, if at anytime during this program you sincerely feel I fell short on delivering what I've promised, I'll be happy to give you a complete refund. Even if it’s the last day of the program! How's that for removing all the risk?

Second, online learning is not for everyone. You need a certain drive and hunger to learn at your own pace. You need a certain amount of discipline to show up for the training AND you need to implement what you learn to be able to track the results. If you can do that? You'll create surprising results with Build To Rock.

Q. Will you review my work?

Yes. You can get feedback, assistance and recommendations at any time by sharing your work in the Private Facebook Forum, that way, myself or a Build To Rock coach can review it and give you feedback. A perk of doing it that way is that everyone learns AND you can also get great ideas and feedback from your peers.

And if at anytime you want extra help, you'll be able to purchase some discounted one-on-one coaching sessions. We are here to help you succeed.

Q. How long will it take for me to see results?

Build To Rock helps you create two types of results. Quantitative Results (ex: increase of money, clients, brand awareness...etc...) and Qualitative Results (ex: more clarity, more focus, more productivity, more time...etc...). You will experience immediate qualitative results and many people have created quantitative results within the first 2 weeks. Colin Campbell for example, made his investment back within 2 weeks and now gets new ideal clients weekly, as a result of the Build To Rock System.

This is your time.

Let's do it!